Road and Story

Road and Story

We have an ambition to Showcase Story of Pakistan as the best tourist destination and help develop supreme facilities and infrastructure for domestic and foreign travellers & tourists

Who we are?

Road & Story is a specialist tourism development and management firm with a team of creative and experienced professionals who share a common vision of how sustainable tourism can stimulate economic growth while conserving natural resources and cultural heritage.

Being tourism specialists, we are well aware of the need of market-driven development strategies with the right experience and tools to connect destinations to foreign markets.

Road & Story is committed to the development of tourism and facilities that creates a positive experience for local people, local businesses, and tourists themselves. We implement comprehensive strategies focused on improving the quality of life for local residents without compromising the future well-being of people or the planet.

About The Founder

Where did it start and how? It all started with a very inspiring man named Yasar Rashid. After returning from trekking in Hunza in 2016, he was more than determined to share his passion and vision about tourism in Pakistan. He was all about sharing experiences and adventures in an authentic as well as sustainable manner. Road & Story was born with nothing other than his own credit cards. What was conceived in a brilliant mind is now taking the world by storm. Envisioned to become Pakistan’s largest travel and tourism company, Road & Story is paving ways for a better Pakistan.

Creative approach

We try to find the best solution in any specific case


Stakeholder oriented

It is very important to satisfy our stakeholders and meet their needs



We provide a coherent plan with business steps



We always can correct the plan and add needed changes


Support 24/7

We provide a high-quality support for each client 24/7