PC Attabad
Lake Resort & Hotel
A premium luxury hotel owned by Road & Story [Pvt.] Limited, managed and operated by PC, at the dazzling Attabad Lake, Hunza, Gilgit-Baltistan
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WE DEVELOP, MANAGE AND MARKET SUSTAINABLE TOURISM DESTINATIONS AND SUPREME FACILITIES

The evolving world dynamics and travelling trends require a new kind of creativity with innovation and creativity at its core.
We enable destinations develop tourism with the following objectives:

DEVELOPMENT OF SUPREME FACILITIES

INFRASTRUCTURE DEVELOPMENT

Sustainable economic growth

Cultural diversity

Environmental protection

Resource efficiency

Our Amazing Work

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PC Attabad Lake Resort & Hotel

Pakistan's First Eco-Resort

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Ishkomen Meadows

Asia's First Tourism and Sports City

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Story of Pakistan

Documentary Films

Why tourism?


Pakistan is one of the few countries with such a diverse landscape: rivers, deserts, ocean, lakes, waterfalls, springs, glaciers, mountains and much more.

From Karachi to K-2, we seem to have it all in great abundance that too in a small distance of 1500 miles.

Endowed with spectacular mountain ranges, lush green valleys, pristine beaches, ancient civilizations, splendid Mughal architectural heritage and welcoming people, the country has so much to offer tourists.

Travel & Tourism investment is expected to grow at 4.1% p.a., to reach USD 6,142 million by 2028.

What we do?

Developing sustainable tourism along with quality facilities can be complicated, and that is why we strategize everything.